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Floreat Forum owned by Australasian Property Investments Limited and managed by JLL has been awarded the coveted 2017 Shopping Centre of the Year by the Property Council of Australia.

“This is a challenging retail market. To remain competitive, we need to invest capital as well as being creative with our services and marketing to ensure better customer experience. This award shows the dynamic teamwork and partnership between APIL and JLL.” Peter Hughes, Managing Director of Australasian Property Investments.

APIL’s Floreat Forum successfully launched several new services and programs aimed to improve customer and retailer experiences. The relaunch of the Outdoor Dining and Fresh Food Precinct through predominately online marketing enabled the Centre to be awarded Excellence in Marketing Best Digital Initiative. Floreat Forum were finalists for Excellence in Marketing Community and Excellence in Management in its size category.

Responding to ever evolving digital technology and an emerging family demographic, a strategy to increase customer traffic and digital presence was implemented. “The Luncheon” used the power of social media and Influencers to engage customers, relaunch the Centre’s Outdoor dining and fresh food precinct creating a positive customer experience.

Floreat Forum refreshed the Outdoor Forum creating a family friendly casual dining and fresh food precinct. The remix has a unique offer comprising of already established local operators and new blood retailers.

Aligned with the remix the Centre anticipated an overall increase of 60% in waste management costs. A new organic waste management system, the ORCA was the first to be installed at a Sub- Regional Retail Shopping Centre in Perth. Floreat Forum anticipates there will be a reduction of approximately 60% in general waste with approximately 50% diverted to organic waste. This initiative significantly reduces the environmental footprint and improved efficiencies for the Asset.

Floreat Forum tenancy remix has experienced success in 2016/2017 with engaged stakeholders, increased moving annual turnover, customer traffic and innovative services delivering efficiencies to the Asset.

Peter Hughes, Managing Director of APIL says “we continue to grow and invest in successful retail assets within communities and continue to establish Floreat Forum as a significant strategic town centre.”